Stevan Bodiroza

Google Analytics

The data presented in this Power BI project is entirely fictitious and should not be interpreted as reflecting the activities, financial status, or operational practices of any real-world company. The datasets, reports, and insights provided herein are solely for demonstration purposes, designed to exhibit the capabilities of Power BI and to guide users through its features and functionalities. Any resemblance to actual events, locales, or persons, living or dead, is purely coincidental.

Description

This Google Analytics 4 (GA4) Overview Report dashboard provides insights into website traffic and user engagement for a website.

  • Sessions and Engagement Rate: This section shows the total number of sessions and the overall engagement rate for the website. In this example, the website had 22,000 sessions with an engagement rate of 60%. Engagement rate refers to the percentage of sessions where users took a desired action, such as making a purchase or filling out a form.
  • Conversions by Source: This table shows the top sources of website traffic and their corresponding conversion rates. Traffic sources can include organic search, social media, paid advertising, and direct referrals. Conversion rate refers to the percentage of users from a particular traffic source who completed a desired action. In this example, Google Search is the top traffic source with the highest conversion rate (5.29%).
  • Sessions by Device Category: This pie chart shows the distribution of website sessions across different devices, such as desktop, mobile, and tablet. This helps to understand how users are accessing the website and tailor the user experience accordingly. In this example, desktop devices account for the majority of sessions (90.47%).
  • Conversions by Country: This table shows the top countries where website visitors originated from, along with their corresponding conversion rates. This helps to identify which regions are driving the most conversions and optimize marketing efforts accordingly. In this example, the United States has the highest number of sessions but conversion rates are slightly higher for India and Brazil.

Overall, this GA4 Overview Report dashboard provides website owners with valuable insights into user acquisition, engagement, and conversions. This information can be used to improve website performance and marketing strategies.